Monday, March 24, 2014

A Look at Sports Drinks



Good afternoon,

We invite everyone to join us for our fresh fruits and vegetable market this Thursday at Pathfinder Produce.  Join us at the Village Commons, from 2 to 5 p.m. for the freshest produce around!

One of the unexpected things that has happened during our first year of the Pathfinder Produce market has been the way it has brought people together.  Our residents help prepare for the market and serve customers, we have a loyal contingent of local volunteers who assist with duties, and we work closely with the 5-2-1-0 Every Day staff and other organizations in sharing our fresh produce market with the community. Through this connection, we have gotten to know College Senior Marni Rawiszer, who has an internship with the 5-2-1-0 staff this semester.

Marni is working towards a degree in Child and Family Studies at the State University of New York at Oneonta, and hopes to continue her studies at the graduate level, possibly in the field of public health. As a special project, Marni has worked with her advisors to provide the following guest post:

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By Marni Rawiszer
5-2-1-0 Every Day Intern

The consumption of sports drinks has greatly risen over the past three decades. As childhood obesity rates continue to climb, it is evident the increase in sports drinks consumption is no coincidence. Marketing campaigns are directly targeting children and adolescents by the means of social media and using slogans to specifically attract their attention. Two important beliefs resulting from these campaigns are:
  1. Sports drinks are especially beneficial for children and adolescents during sports practices, games or when otherwise being physically active, and
  2. Sports drinks represent a healthy alternative beverage to soda. 
A report from Healthy Eating Research, a national program of the Robert Wood Johnson Foundation, summarizes the scientific evidence to counter these general beliefs about sports drinks. 

As parents, coaches and educators, we are quick to choose the highly advertised sports drinks such as Gatorades and PowerAdes that promise to hydrate and enhance athletic performance. However, electrolytes and carbohydrates in sports drinks are only justified for athletes who are vigorously exercising for over an hour at a time or performing extreme activities. Therefore, the majority of healthy children and adolescents do not need the nutrients which sports drinks provide. Even for children who are participating in long practices and doing high energy activities such as running for an hour, consumption of water before, during and after vigorous activity should be sufficient, according to researchers.

Surveys also have found adolescents who are drinking sports drinks are more likely to be physically inactive and are looking for an alternative beverage to soda. Some teens even believe sports drinks are a healthier option.  Advertisements showing athletes performing better using these sports drinks give misleading messages to children. Sports drinks contain extra calories, in the form of unnecessary sugar that can help pack on the pounds.  


Additionally, sports drinks also contain high amounts of sodium, which is linked to increased risk of developing high blood pressure. Another ingredient commonly found in sports drinks is citric acid, which increases the risk for the development of cavities.  For these reasons, parents and children should not look to sports drinks as a healthier alternative to soda.

In today’s market of abundant choices on the shelves, it is difficult to choose the product which best suits our needs or our children’s. Research shows that a balanced diet is the best way for the average child to replenish water, electrolytes and carbohydrates. Water provides the fluids necessary for children and adults to rehydrate as well as sports drinks. Sports drinks contain excess calories, sugars and additives unnecessary for the average child. Therefore this makes water the best choice for a beverage all the time and while exercising.



Thanks to our 5-2-1-0 partners for sharing this important health information.  We hope to see you this week at Pathfinder Produce! 
Until next time, be well!

Lori